Armageddon Expo Set to Expand Its Digital Reach with Acquisition of NZGamer Email Database

Posted January 25, 2018

Armageddon Expo, New Zealand's largeest pop culture entertainment event series, is expanding its commitement to the Kiwi video game scene through a communications partnership with that will give tens of thousands of gamers access to events, giveaways and services.

Gamers and geeks all over the nation enjoy the Armageddon Expos, with the recent Auckland event garnering over 70,000 attendees who came to check out the latest and greatest in all things pop culture entertainment. The company has signalled a greater year-round focus on gaming as a key priority: the new deal keeps's 38,000+ subscribers in the loop.  is NZ's leading independent gaming site. The go-to source for reviews, news and gaming exclusives, has helped hundreds of thousands of Kiwis make informed decisions about where their gaming dollars go for the last decade. has spent this time building one of NZ's largest independent mailing lists with a dedicated audience, which Armageddon will support through delivering the latest in gaming, technology, events and pop culture happenings.

"Armageddon are all-in on NZ's flourishing gaming scene," says Aaron Scott, Director of "They get the appeal, they're gamers themselves, and they know games fit right into the sense of fun and community that Armageddon events are all about. They want to help bring even more attention to the whole industry, from gamers to developers to publishers to e-sports, and we're delighted to see this new communications channel take shape."
Armageddon organiser William Geradts says of the place of gaming in New Zealand's entertainment industry, "The ever increasing popularity of gaming in New Zealand and its massive standing in pop culture is undeniable. We are excited to be able to build on NZ Gamer's audience and work with the companies that exhibit at our events to provide an exclusive and engaging email newsletter."

Armageddon plans on utilising their strong digital presence to grow the channel fast, inviting their 79,000 social media followers and the 237,451 people that used their website this year to join this new news source. The Armageddon social and online media reached a massive number of 13.8 million people this year. This indicates the strength of the event audience and high levels of potential access to new subscribers, attendees and consumers. Armageddon Expo is working with NZ Gamer to launch this new email newsletter in early 2018.



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